As New Year is round the corner, there is a huge buzz going around us in every part of world, and this time event industry is at peak.
After the all the tactics applied in marketing to get the people to the website and capturing details through contact forms, or through social media or through offline Marketing for Tradeshow, Exhibition, it is now very much necessary to have the clear cut communication with the Prospects who has shown the interest in your product or services.
Here are the moments of disruption, conversion or customer acquisition in abundance of Lead flows.
Without a clear plan to track and manage potential customers, most of these potential customers should remain out of your reach.
Despite the digital marketing trend we’ve seen recently, trade shows still offer tremendous opportunities for appointment campaigns to generate Leads in terms of quality prospects.
Up to 45% of B2B marketers see live events as the main source for high quality potential customers, while 90% of the exhibitor’s surveyed plan to maintain or increase their budget allocation for trade fair marketing in Bangalore over the next five years.
However, we have to admit that the rules of the game are being rewritten. There has also been a lot of innovation in event marketing, and trade fair providers have to rethink their strategies in the face of these developments.
Here are five tips you can use at your next event:
1. Mobile Optimization
People today prefer doing everything through mobile whether it is related personal or professional work, thanks to Innovation with smartphones, where alternative task can be done with on the go.
Given today’s increasingly mobile marketing audience, it is worth creating landing pages related to the lounge, content resources, online enhancements, etc.
They are easily accessible via mobile devices. Web forms, e.g. B. Fields for voluntary subscriptions should be as mobile-friendly as possible so that the information you need to track your potential customers can be easily collected.
2. Show QR codes
Your stand should clearly show the QR codes with which participants and event participants can use their mobile devices to access landing pages, social media and other online resources.
By scanning their QR codes with their portable devices, trade fair participants can easily access pages on which they can exchange information and knowledge, from which they can then benefit in the follow-up phase.
3. Communicate Via Social Media
The Idea for using social media platform is to connect with the attendant and prospects, during pre-event and post event.
This is quite necessary for increasing the social engagement, which can be beneficial for Long terms.
Displaying the videos of the events, a discussion forum and connecting like-minded group is an added advantage which keeps the flow conversions and ideas get shared.
4. Ringing them back and sending alerts through Whatsapp
When the person shows the Interest in the upcoming events, it is now the responsibility to sending the communication through the WhatsApp which is the added advantage where you can able share the Infographic contents as wells past events videos which can create the Interest to the prospect.
And calling them back, while this idea has been around for centuries, its worth repeating, especially in the context of content-based B2B telemarketing campaigns.
It is a relatively new way of telemarketing, which is about getting contacts (in these case trade fair managers) for discussions that focus on a relevant and value-adding topic (from Brief a summary of their event/exhibition).
This also means providing the right content for the right audience (or segment) in your call lists.
5. Sending the Email communication
I know it is bit old fashioned to send the email communication, but with subtle modifications with email contents can led to change the dynamic of the channel
Your follow-up emails should be based on the potential parent model that keeps communication open when relevant content is sent to segments of the email contact list.
Trade show marketing is by no means an economic channel, but the ROI potential normally associated with event marketing far exceeds the costs.
Therefore, you need to have a plan that covers all aspects of the event, from preparation to follow-up, in order to get the best performance from every dollar of exhibition marketing spent.
Do you have any other innovative ideas on how to track B2B leads at the fair? Kindly let me know in the comment section.
Author Bio:
Fehmeez is fueled by his passion, maverick with a mind of his own; he comes up with novel ways to provide the best possible outcome.
An enthusiastic Person, with highly motivated and leadership skills having a Master’s in business administration in Marketing and International Business.
His Hunger, to learn new things and methodologies makes him unique, currently working as Digital Marketing Analyst for KAP Enterprises and does Content writing for Best Database Provider Company Blog.